Presenting Your Food In A Restaurant Video
Restaurant videos are extremely popular. If you don’t believe it, check the web and do a search for restaurant videos. If you own a restaurant and haven’t yet made a video for your web site, then keep in mind that there is not one single type of approach that will work when you make your video. This article will present one successful approach which I will call the let the food tell the story template.
To see an example of this type of video, watch the Olive Garden restaurant video video on the web site of Winmax Video, a video production company that specializes in corporate video videos and all types of business videos. As you watch the video, you will notice that there is almost no narration and almost no captions. The one caption you do see consistently throughout the video is the name of the restaurant, Olive Garden.
The video starts out effectively with a clip of someone driving towards the restaurant. We see the view from a car driving over a rustic bridge with an overhang resembling a castle in the woods.
Then, the video shifts to a view of the outside of the restaurant. These clips serve to set the mood for the piece. Then we enter the foyer of the restaurant. The area is decorated tastefully and patrons are greeted by a modern sculpted figure of a man holding a picture of the chef.
The next segment of the video contains the body of the work and consists of a collage of pictures of the restaurants finest and tastiest dishes. The presentation in enhanced by motion graphics and background music. Combinations of single and multiple pictures of side dishes, main dishes – colorfully displayed on a plate – table settings, and selections of the restaurant’s collection of wine glasses, decorative plates and a carafe of wine.
As the video reaches a climax, we see a closing shot of the creator of this splendor, the chef, adorned in his traditional white hat, and busy cooking up his traditional food in a central area of the restaurant, sectioned off by a glass partition. The only caption in the whole video is presented early on: “When you’re here you’re family.”
The effectiveness of the video is the combination of the atmosphere and the view of the restaurant dishes which whet the appetite of the viewer and make him want to stop by and taste the food. The power of this video approach is in its simplicity.
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