Trends In The B2B Markets
The business-to-business (B2B) concept is a highly predictable entity. The market has its ups and downs; however it is cyclical in nature. Up until mid-2005 the trend showed a declining pattern, and afterwards it has entered into a sideways channel formation.
B2B Marketplace Directory
The tops tend to form during March-May and September-November duration. The formation has a double top style with corresponding bottoms forming in July and December.
The interest in the B2B market tends to pick up in the last part of December, and shoots up until it reaches its first crest around March. The same happens in July when the market awakens and quickly surges towards the second yearly peak.
The b2b market trend consists of about 50% business related searches. The second half is shared by industries, computer and electronics, and finally followed by minor searches in local interests.
After dissecting the first half of the searched trend, the market reveals its interior: market searches are focused mainly on business services and consulting; advertising and marketing; office services; human resources; corporate events and finally small business related information. Interestingly enough all previously mentioned sections tend to be rather smooth in formation. The one exception is corporate events which are related to trade shows and conventions. This later market section is shared by China (66%) and Germany (33%).
Business services wise the global market is pretty much segregated. The main players are: India, Hong Kong, Malaysia, Singapore, Indonesia, South Korea, Turkey, Czech Republic, China and New Zealand with their urban subsequences in Delhi (India), Guangzhou (China), Istanbul (Turkey), Phoenix (United States), Beijing (China), London (United Kingdom), Atlanta (United States), Toronto (Canada), Amsterdam (Netherlands) and finally Sydney (Australia).
The regional interest in B2B marketing is highly divided by: India, United Kingdom, Germany, Australia, United States, Netherlands, Canada, China, Brazil and France with interest hubs forming in Mumbai (India,)Delhi (India, London (United Kingdom, Singapore (Singapore), Brentford (United Kingdom), Manchester (United Kingdom), San Francisco (United States), Chicago (United States), New York (United States) and Sydney (Australia).
B2B Market Trend
We are fast approaching the year end, when search interests in B2B markets begin to develop. In order to begin a decent marketing campaign, and take advantage of special e-commerce scenarios, one should always think well ahead of time; well before trends start to be activated.
Please note down that search engine indexing takes time. Rule of thumb: there is a 1-1.5 months indexing period before one can expect a decent return from search engine marketing. And a last minute heads up: before you jump into any action please note that due diligence is required in any business transaction.
B2B Market Analysis by Levente Szfarli
Levente Szfarli is the owner of AdvertiseInEurope.com/PricePiece Marketing. He is a Certified Professional Internet Marketer, e-Commerce Tactical Expert and Project Manager in a variety of online business applications.
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[...] pointed out in the Trends In The B2B Markets analysis the predictable trend will reverse [...]
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The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary.