Small Business Advertising In Recession Times

October 3rd, 2009 by Levente Szfarli

The recession is still around and will be here for a while. The economic rebound may take months. It is believed that the large-scale financial system is on the road to recover earlier than predicted. In the meantime small businesses or rather yet any business small or not needs advertising in order to survive. However the advertising costs can skyrocket if one does not pay close attention to the methods used.

Advertising schemes are instruments to catch the attention of individuals, sales persons or businesses. They could also activate and control feelings, reactions and sensations. Long story short: marketing transforms previous believes.

Key ideas can be communicated fairly easily and cost effectively just by following the few ideas outlined below.  Remember: a method does not have to be expensive in order to work. As a matter of fact in many cases free advertising would be as beneficial as paid publicity.

So, let’s shed some light on a few tips you might consider using in your advertising efforts:

  • Give away small free items, each with your company message on them.
  • Exchange products and services for promotion space in publications.
  • Do you have something interesting to communicate? Columnists frequently circulate attention-grabbing, out of ordinary actualities free of charge. Draw your editors’ attention and barter for free advertisement!
  • Split advertising costs with other interested parties.
  • Advertise on B2B trade portals – large website traffic, lots of interested parties.

The examples from above are only the “top of the iceberg” so to speak to small business advertising. The indisputable classified information to small business success has nothing to do with know-how, tech gizmos, the World Wide Web or whatever things like that.  In fact, it isn’t even a secret at all.  It’s been practiced from the time when man began exchanging information. Yes, it’s common verbal communication!

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Posted in advertising, b2b marketplace 5 Comments

5 Responses to “Small Business Advertising In Recession Times”

  1. AdvertiseInEurope.com says:
    October 5, 2009 at 6:16 AM

    Online PR: a well designed public relations approach could possibly be a significant function in a company’s advertising strategy.

  2. AdvertiseInEurope.com says:
    October 9, 2009 at 11:15 AM

    Events, contests, community services can take off heavy expenses from your advertising campaigns as well. Any new ideas on attracting new clients?
    .-= AdvertiseInEurope.com´s last blog ..B2B Marketing Explained =-.

  3. Polprav says:
    October 22, 2009 at 12:54 AM

    Hello from Russia!
    Can I quote a post in your blog with the link to you?

  4. Administrator says:
    October 22, 2009 at 6:39 AM

    Yes, go ahead. No problem.
    .-= Administrator´s last blog ..B2B Marketplace Calculators =-.

  5. SEO Denver says:
    November 18, 2009 at 5:06 PM

    Online efforts aren’t necessarily cheap, but can be localized to compete with major competitors.

    The ‘key ideas’ you note might include on line blogs or pages that highlight a geographic parameter. As many major companies don’t compete locally on the internet, this could be your chance to snag some new business!

    Thanks!
    MAS