Brand Development, Logo Design, The Importance Of A Designer
Brand Development, Logo Design, The Importance Of A Designer
It starts with a logo; the physical representation of a brand. A company’s entire marketing scheme is centered on the logo and it is the most important single element of the design process. The following article focuses on why a business should hire a freelance designer to handle the creative process of logo design and the design of all their marketing materials.
There are three types of logos – a text logo, an icon, and an icon with text. A logo should not have a background or be complex. It should not be busy but rather simple, clean, and concise.
Representation: The logo should portray the company’s attitude, personality, and product/service. The color palette should be limited to only a few colors (2-3) and these colors should reflect the message. The color palette should be the guideline for all the marketing and advertising to create a cohesive package.
Audience: A logo is how an audience identifies with a business. It should be considered who the logo, business, and product/service are targeting. This can be done by breaking the audience into social classes to help pinpoint whose eye the business wants to catch.
Competition: It can be both good and bad to use competition for inspiration. It helps define what is effective and how others are representing their product/service. However, the point of branding effectively is to stand out. Creating an identity that is different and unique is paramount and a business can inspire from competition on what not to do as well.
Clarity: The message that a logo and brand delivers should be expressed clearly. All marketing materials should incorporate the logo, color palette, and message. All too often we see small businesses take matters into their own hands and create a scattered message with poor marketing and representation.
Variation: A logo should be designed to accommodate all mediums – 300 dpi with CMKY color for print, 72 ppi with RGB color for the web, It should also be taken into consideration where the logo will placed and how to size it or convert it when need be.
Everything should radiate professionalism from the logo to websites, brochures, business cards, and so on. A logo is representative of a story and the theme should be carried out through all marketing materials and the brand itself. This is why it’s important to hire a designer instead of taking matters into your own hands. Many businesses want to save a few dollars on design and end up hurting the quality of their services as perceived by their audience.
It’s undestood that a start-up business has a small budget in most cases. If these businesses take the time to research designers they are able to find high-quality work within their budget. A website design, logo design, brochure layout, or even a business card should not be compromised. You never get a second chance to make a first impression.
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Hi There, Very impressive content.