The use of coupons to drive business is by no means a revolutionary concept. As with any other industry, though, it is important to stay abreast of its changes. In the case of SMS Coupon Technology, staying ahead of the learning curve can help maintain your competitive edge by not only cutting costs but also by positioning much higher redemption rates for your advertising dollars.

SMS Coupon Technology is also called Coupon-Text-To-Phone and it is a means whereby a consumer can send via text, a coupon directly to their cell phone from an online website. This is a technology that is taking hold in our economy and to a great extent will replace the traditional paper coupon format. In the first place, SMS coupon technology is a green technology where consumers will be able to choose to not only help the environment but also their pocketbooks by not having to spend and waste money on paper or ink. In addition, as with many forms of technology, the large cost savings resulting from a business choosing SMS Technology over traditional paper formats will drive business toward online audiences and paperless advertising mediums.

QuestionFish is a company that is positioned to help business revisit the way they use coupons. QuestionFish is a national social networking website and one of the resources they provide is a local coupon directory. Visitors to QuestionFish can choose to browse one of the many resources on the national database or jump one level deeper into the city of their interest. This creates an intended localized approach that segments visitors geographically, providing a more targeted audience for business owners to advertise to. Click to learn more about QuestionFish social networking.

The method in which QuestionFish provides it’s coupon services to business owners is two-fold. There is an understanding that even though text messaging is highly prevalent in our country there will still be consumers
with a preference to print their coupons. Knowing this, QuestionFish is providing a printable PDF coupon at no charge for business clients that subscribe to it’s SMS Coupon program. This assures consumer flexibility
in coupon preference and also provides the business owner a increased opportunity at new and recurring customers. What’s great about the cost of the SMS Coupons is that there is no monthly fee. A mere $15 will buy a business 100 text message coupon credits and as long as those credits are active, their PDF duplicate coupon will remain active as well. Yes, so that means that if a text message coupon were never used, the PDF version would not have an expiration and could be downloaded by consumers as much as they liked.

A final note that is intriguing about SMS coupons is that there is a high redemption rate that results from consumers that actually download them. Compared to the low redemption rates of coupon mailers, SMS coupons can see redemption rates as high as 50% because consumers are actually choosing to send or print them for themselves. There is a lot of waste in traditional mailers that ultimately end in the trash can and then there is QuestionFish that has harnessed technology to reduce cost, increase ROI, and provide a pay as you go program. If you would like more information on how your business could benefit from SMS coupon technology in Chicago you can contact the Chicago QuestionFish Local Owner, Rodrigo de la Torre at (312) 212-3530 or by email: chicago@questionfish.com (Learn more about online coupons here.)

Find realistic things to know about the topic of forex trading online – please make sure to study this page. The time has come when proper information is truly only one click of your mouse, use this chance.

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• Why Your Online Advertising Traffic Leaves As Soon As It Arrives (2)

Why does traffic from online advertising bounce? Think about it: you’ve done the same thing many times. You’ve searched on a search engine, clicked on a result, then left that page less than ten seconds after you arrived. You did that again and again until you found what you were looking for. You might easily have left a trail of bounces on the server logs of a dozen websites, for a dozen website owners to worry over.

Why did you keep leaving? Because you weren’t finding what you were looking for on those websites within the first ten to thirty seconds of arriving. Experience had taught you that you’d find what you were looking for faster clicking on other search results, one of which was bound to have what you were looking for, than sifting through the pages of a website that didn’t look very promising from the start. That’s how everyone searches, and how everyone treats online advertising. You have to work with this behavior rather than against it.

How to Catch Your Online Advertising Traffic before it bounces?

So, how do you keep online advertising traffic from bouncing? Think about why you bounced. What made you doubt that the website had what you were searching for? If you were using a search engine, you had searched on a keyword–let’s say you searched on “small business website content.” Without realizing it, you were scanning each page for the keyword, “small business website content,” or something very close to it.

A website that talked about “small business web copy” might have been what you were looking for, but if you didn’t know that “web copy” is just another term for “website content,” you’d have hit the “back” button. You’d keep hitting the “back” button until you arrived at a page that had that keyword in the page title, page headings, and in the first few lines of the body, maybe in boldface to make it easier to find.

Of course, if you arrived at the page via a link from another website, you weren’t looking for a search engine keyword. You were just looking (hoping) for something that had to do with what made you click on the link in the first place. If the page title and the first page heading resembled the text of the link you had clicked on, you’d feel like you had found what you were looking for–no worries about this being one of those pages that changed after the other site started linking to it. But if the link promised no. 72 monkey wrenches, you’d feel let down if it brought you to the homepage of a hardware store. Experience tells you the store might have stopped selling no. 72 monkey wrenches long ago and never bothered updating its inbound links. Experience also tells you that even if the site does have what you’re looking for, it may be more trouble than it’s worth to find it. Why search through a website when search results from the entire world wide web are just a click of the “back” button away?

Thanks to the “back” button, on the web, no one has to feel let down for long. Except advertisers who let visitors down.

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© 2010 AdvertiseInEurope.com All Rights Reserved.

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